Thursday, February 01, 2007

Reliability Factor Important to Travelers


Travellers trust user-generated reviews more than they trust travel agents' content, according to new online research by Nielsen//NetRatings.

A survey found that by 20% of respondents said websites like TripAdvisor were the most reliable source of information. But only 12% said travel agents' own websites were the most reliable, followed by 11% who chose search engines.

The research also found user-generated sites are more likely to be considered trustworthy by men than women and by 25 to 34-year-olds.

Over half of travellers who take more than five weeks' holiday each year believe user-generated reviews are the most reliable. In comparison, no one taking more than three holidays a year considered travel agents sites to be the most reliable source of information. Only people who take just one holiday a year are likely to prefer taking advice from an agents’ website.

Despite this, 62% UK users turn to search engines when booking holidays, and 36% use travel agent sites.

Editor’s Note: Whether you found RainbowTourism.com, via a search engine or keyword search, you’ve come to a reliable source of current gay and lesbian listings. Rest assured that all of the operators listed on our booking engine have been verified to be gay owned or approved as gay-friendly. Thanks for your patronage of these operators on our free online booking service.

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